Search Engine Optimisation (SEO) is the process of improving the visibility of one’s website on search engines, such as Google and Yahoo via paid and unpaid search results. The earlier (or the higher) on the search engines you appear the more traffic your site will receive.
As an internet marketing tool, SEO considers different search engines and how they work as well as different search terms people are using. Optimizing a website may involve a websites content as well as copy, ensuring that the relevant keywords or metatags are used in your websites coding.