Where, When and how much?

Media planning entails finding the most appropriate media products for a clients brand or product.

The job of Media Planning requires several areas of expertise to determine what the best combination of media is to achieve the given marketing campaign objectives.

We do this by answering these questions:

1. How many of the audience can I reach through different media?
2. On which media (and ad vehicles) should I place ads?
3. Which frequency should I select?
4. How much money should be spent in each medium?